
Creating with narrative and a touch of magic.
A dual-platform mobile and wearable experience that helps personal trainers capture session data in real time, without losing the human connection that keeps clients coming back.
⚡ Reduced workout logging to a single tap — no more post-session memory recall
📈 Unified 5+ disconnected tracking tools into one connected system
A scalable content system for a beta mobile app, built to bring one consistent voice to enterprise software in a regulated environment.
✍️ Replaced inconsistent UI copy with one unified voice across the app
🧩 Built a content system and template so it scales past launch
A full brand identity for an independent, community-centered movie theater — built to feel like a cultural hub, not just a place to watch a film.
🎬 Designed a mark rooted in film history, from letterboxing to Fantasmagorie
🎟️ Extended the system across posters, tickets, merch, and an app concept
A graphic design concept for a PWHL expansion team rooted in Detroit's industrial grit, hockey history, and pride.
🏒 Built a full identity system — logo, palette, type, jerseys, and merch
🏙️ Grounded the brand in Detroit's automotive and "Hockeytown" legacy